Monthly Archives: September 2011

Big Ag + Us

After coasting for decades on the popularity of all that is “fast” or frozen, the food industry was caught off guard a decade ago by the unsavory revelations in the bestselling book “Fast Food Nation.” It maintained deer-in-the-headlights stance through an onslaught of books and documentaries extolling Big AGs many failings.

All that muckraking nurtured today’s vibrant farmers markets movement and locavor initiatives, and started a  transformative national conversation about where our food comes from and how it’s made. None of this benefitted big food companies, however.

Now the industry is hoping to change to subject. According to news stories this week, a recently formed umbrella group with a folksy-sounding name is taking the bull by the horns, so to speak, with public relations campaign meant to reassert industry’s influence over public opinion …  or as executives at the U.S. Farmers and Ranchers Alliance told the New York Times, they hope to “reshape the dialogue”.

“There is a feeling across the board in agriculture that Americans have concerns about the food supply, and those are best addressed by farmers,” Chris Galen, a founding member of the alliance said to the Times.

The only thing is the “farmers” represented by the group include agribusiness giants such as Monsanto and DuPont. According to the story, members of smaller, organic and natural farming operations and food processors are skeptical that the $11 million campaign aims to do more than restore credibility to industrial agriculture.

Maybe you think that no amount of PR spin could make you forget that the cows that end up on the dinner menu are fed ground-up chicken and pig parts that, in turn, were fattened on such delicacies as brain, bones and spinal cords.

Then, again, you might be wrong. These sorts of PR campaigns have succeeded before in making public opinion on hot button issues and may very well get us to forget that we abhor CAFOs or Frankenfish.

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