WWF faces new charges of corporate greenwashing

from “The Pact with the Panda,” a German TV exposé on WWF

German magazine, DER SPIEGEL, has a new article examining whether one of the world’s largest and best known environmental groups, WWF, protects nature or “merely offer[s] the illusion of help?”

In a nutshell: The story concludes that WWF’s “business model,” which relies on funding from big companies, is better at corporate greenwashing than preserving nature and endangered species.

The magazine sent reporters to South America and Indonesia to investigate WWF’s agribusiness roundtable initiatives on how to reduce habitat destruction caused by large-scale soybean and palm oil plantations and other commodity crops. In the last dozen years or so, WWF has received accolades in some circles (and criticism in others) for bringing together agribusiness companies, international grain traders, and corporate-friendly nonprofit groups. The resulting “sustainable” soybeans and palm oil are finally starting to enter international commodities markets. But SPIEGEL found some troubling discrepancies between hype and reality:

In Brazil, an agricultural industry executive talked about the first shipload of sustainable soybeans, certified in accordance with WWF standards, to reach Rotterdam last year, amid a flurry of PR hype. The executive had to admit, however, that he wasn’t entirely sure where the shipment had come from. In Sumatra, members of a tribal group reported how troops hired by WWF partner Wilmar had destroyed their houses, because they had stood in the way of unfettered palm oil production.

For anyone interested in the growing backlash against corporate-sponsored environmental groups, the story is worth a read.

UPDATE: Another WWF corporate partner, Ikea, is accused of logging old growth forests. The 40-member Global Forestry Coalition has just issued a report charging the company’s Swedwood subsidiary with clearcutting a biodiverse Russian forest. The coalition maintains that  trees as old as 600 years are being felled to keep up with sales of Ikea’s popular home furnishings. The company has strongly denied the charges pointing to its lengthy environmental credentials. Besides its forest campaign with WWF,  it holds several Forest Stewardship Council certifications. In this article, Ikea defends its sustainability record and denies harvesting ancient trees. In fact, it says, the trees being cut down in Karelia, Russian, average 160-years-old.

Hmmmm … how long does the average Ikea dinner table last?

More coverage here and here.

WWF ally named in “massive” illegal logging scandal

Orangutan photo by Barefoot in Florida. Creative commons license.

UPDATE: I messaged WWF asking for comment + will post a response when I hear back.

A longtime ally of WWF has been implicated in a “massive illegal logging kickback scandal” inside one of the world’s most biologically diverse ecosystems. What’s more, the official, Musa Aman, Chief Minister of Malaysia’s Sabah region, is accused of making a fortune off of the same endangered orangutan habitat that he promised to protect.

Over the last several years, WWF has broadcast its partnerships with Aman’s Sabah government to protect the Borneo forest (home to the orangutans) and expand region’s marine protected areas. Aman even gave a keynote speech at WWF’s Asian green business conference last November. And Datuk Dr Dionysius S.K. Sharma, WWF Malaysia chief executive officer, has praised Aman’s “visionary leadership” for “walking the talk” of nature conservation.

“Sustainable development will determine if we get to keep this planet, and Sabah, with the leadership that it has, will be able to keep this part of the world intact,” Dionysius told a Malaysia newspaper last December.

WWF, however, has remained mum on the scandal that erupted this spring after a Malaysian activist group published documents allegedly leaked from two police investigations. The evidence compiled by anti-corruption units in Malaysia and Hong Kong included copies of bank records allegedly showing how an accomplice moved money from timber companies into a secret Swiss bank account held in trust for Aman.

The story is yet another dredged up by the daily news search created by the folks at Wiki Scraper. (Click on the link to check it out!)

WWF and other nature groups often court power brokers like Aman — relationships that have helped expand national parks and forests worldwide in recent decades. But corruption, weak rule of law, lack of funding, and other problems often leave these new wildlife preserves “protected” on paper only. The nonprofit groups, meanwhile, have lost credibility and local support by partnering with corrupt politicians, autocratic regimes and polluting corporations.

Previous Wiki Scraper finds include this piece alleging that staffers at my former employer, Conservation International, were directly involved in illegally felling trees inside a Vietnam nature preserve. (CI has denied the allegation and reportedly plans its own investigation.)

The recent scandals are just the latest reminder of the growing “reputational” travails facing international conservation groups, also known as BINGOs (big international nonprofit organizations). As controversies in remote rainforests start to reach their Western supporters, WWF, C.I., The Nature Conservancy and other groups are writing more people-friendly mission statements and policies. However, not everyone under the “environmentalists” umbrella buys the re-branding efforts; in fact, they’ve sparked a new round of debate over the direction of the movement.

End of Landfills?

Calgary's Spy Hill landfill. Photo by D'Arcy Norman. Creative commons license.

After reading one too many reports about corporations going “zero waste,” I began to wonder what this means for landfills. Could we really be headed toward a world without trash dumps and Superfund sites?

Considering that there’s possibly as much as 30 tons of industrial trash for every ton of municipal solid waste, we are talking a lot of trash; though corporations have even trashed the word and now consider their castoffs the fodder of new “profit centers.” But what happens to these newly branded “resources” after they’ve been “reduced, reused or recycled”?  I learned it’s far from a straightforward question. Read the story on Alternet.org.

2011: A year for the record books

When it comes to climate, 2011 isn’t just going down in the record books for all the freakishly extreme weather. In certain circles, it’ll also be remembered as the year scientists and other experts broke longstanding scientific taboo and started talking about how those individual weather events could be linked to global climate change.

“Extreme weather and associated societal impacts have increased in recent years. With our changing climate, the nation must be prepared for more extreme weather in the future,” National Weather Service director Jack Hayes said in a video posted on the service’s website along with a new report tallying 2011’s record breaking weather disasters. This year, 12 separate weather events cost the country $1 billion or more each to clean up, a significant increase over pasted years, according to the agency, a branch of the National Oceanic and Atmospheric Administration.

“In my weather career spanning four decades, I’ve never seen a year like 2011,” Hayes went on to say. “Sure, we’ve had years with extreme flooding, extreme hurricanes, extreme winter snowstorms and even extreme tornado outbreaks. But I can’t remember a year like this in which we experienced record-breaking extremes of nearly every conceivable type of weather.”

Meanwhile this year, climate extremes also unfurled across just about every other continent. Drought induced famine in Africa, dramatic floods in Bangkok, and extreme heat, forest fires and other “weather events” left people dead, damaged or displaced from their homes and livelihoods. The “freak weather” even made Time magazine’s list of the top ten U.S. news stories of 2011.

For years, science’s stock refrain has been that an individual weather event could not prove or disprove climate change. Scientists, traditionally, have taken a historian-like long view; While hotter temperatures and more extreme storms and droughts were consistent, generally speaking, with global warming, natural variations and other factors made them reluctant to connect the dots between individual events and a slow moving global trend.

Such reticence, however, has evaporated this year faster than Texas drinking water. A slew of reports on “climate extremes” published in the last few weeks have sounded alarms about the climate-weather connection, even as international negotiators have dithered over what to do to reign in runaway greenhouse gas emissions fueling climate change.

Late last month, the U.N.’s International Panel on Climate Change issued a special report, its first ever, examining the connections between weather and climate. It concluded that global temperatures and sea levels have almost certainly risen, and increasingly intense droughts and storms are going to exact more and more harrowing tolls on humans, as well as “sectors with closer links to climate,” such as “water, agriculture and food security, forestry, health, and tourism.
The World Meteorological Organization and the International Energy Organization also issued warnings that we are standing at the precipice of irreversible changes. WMO’s provisional status report issued Nov. 29 concluded that 2011 was the 10th warmest year on record and might have been hotter if it hadn’t been for La Nina, a weather event known to cool global temperatures.

“Concentrations of greenhouse gases in the atmosphere have reached new highs. They are very rapidly approaching levels consistent with a 2-2.4 degree Centigrade rise in average global temperatures which scientists believe could trigger far reaching and irreversible changes in our Earth, biosphere and oceans,” WMO Secretary-General Michel Jarraud said in a statement that accompanied the report.

Meanwhile, the International Energy Organization issued perhaps the most dire report of all last month when it warned the world was on track for a  6°C  (11°F) temperature increase. “[F]or every $1 of investment in cleaner technology that is avoided in the power sector before 2020, an additional $4.30 would need to be spent after 2020 to compensate for the increased emissions.”

That’s a prospect that David Roberts railed against as “beyond any reasonable doubt, game over,” in a post in Grist earlier this week.
Despite the evidence supporting some serious carpe diem, the news out of Durban suggests we’ll get more of the same procrastination and paralysis  that dominated international climate talks for years.

The U.S. position, which has maintained its opposition to binding emission cuts over the passed few decades no matter if a Democrat or Republican in the White House, is particularly ironic considering the latest report from the Yale Project on Climate Change Communication that suggests that climate extremes are moving the U.S. public to believe in climate change in ways that the science has failed to do.

In perhaps the most interesting poll results since the climategate scandal broke two years ago, propelling climate denialism to new heights, the Yale report, published Dec. 7, found that while the percentage of people who understand global warming is happening has remained unchanged since last May, at 63 percent, slightly more people, 65 percent, told the pollsters that global warming is affecting weather in the United States. Belief that human activity is fueling the warming also edged up 3 points to 50 percent of those polled. Perhaps even more significantly, “A majority of Americans (57%) now disagree with the statement, “With the economy in such bad shape, the US can’t afford to reduce global warming” – an 8 point increase in disagreement since May 2011.”

The Climate Two Step

More caution needed on climate change, scientists say.

If news were like music that sets the tempo of public opinion, the latest spate of climate change headlines is tapping out something like a two-step. One step closer to certainty, then the music reels toward denialism; Inspiring, if brief, performances by grassroots activists, flanked by the chorus line of corporate sponsorships and murky backroom dealings.

Last week the world’s leading scientific authority on global warming, the United Nation’s Intergovernmental Panel on Climate Change, issued a report linking extreme weather to climate change and urged governments around the world to step up their efforts for dealing with “climate extremes.” The same day U.S. Congress  killed plans for a national climate agency.

Months of protesting the Keystone pipeline led to a postponement that could provide bureaucratic deathblow to the project. But it turns out that defeating the pipeline will not keep the Canadian tar sands from flowing to refineries via other routes, including the millions of miles of existing U.S. pipelines that already transport — and sometimes spill — the particularly gooey and toxic fossil fuel.

The Sierra Club‘s longtime leader Carl Pope has finally stepped down amid what the Los Angeles Times said was “discontent that the group founded by 19th century wilderness evangelist John Muir has compromised its core principles.” Pope’s replacement, Michael Brune, declared “done” the $1.3 million sponsorship deal Pope had championed with the makers of Clorox  bleach. Brune vowed to never again risk sullying the venerable institution’s reputation by shilling for another corporate polluter. Having been one of those who criticized the Sierra Club’s Clorox deal, it’s good to see the new leadership heeding concerns about greenwashing. But virtually all of the the country’s other flagship environmental groups are beholden to corporate “sponsors” and “partners” today, as the recent greenwashing scandals involving  World Wildlife Fund and the National Park Foundation and their corporate sponsor, the Coke-a-Cola Co, atest.

Triggering a Climate Movement?

Anti-pipeline protesters Nov. 6. Photo by C MacDonald

Last week, while reporting about environmentalism inside the Occupy Wall Street movement, I had an interesting conversation with Indiana University professor Fabio Rojas about the “trigger” effect. It’s a theory about the momentum that tends to build once protests reach a critical mass of supporters. The movement’s own success sets up a sort of positive feedback loop that “triggers” or “signals to” other – perhaps more cautious or moderate – people that it’s O.K. to express their own frustrations and even take to the streets.

I wonder if that’s not at least part of what helped bring out so many people to yesterday’s protest against the proposed Keystone pipeline. Busloads of folks from around the country turned up to encircle the White House. There were more than enough to make it around the presidential compound. Chief organizer Bill McKibben sent out an email to supporters last night saying 12,000 people participated in what organizers sometimes jokingly referred to as a big “hug” meant give President Obama the support he needs to scuttle the deal. Of course, White House “headlock,”also seemed an apt metaphor given the number of people waving signs expressing their disappointment with the president.

The pipeline would cut southward across the country transporting tar sands oil from Canada to refineries in Texas. Supporters have essentially cast the battle as another jobs v. environment fight, though the Washington Post had a story Saturday exposing some pretty fuzzy math in Keystone’s assertions that 20,000 jobs would result. Critics oppose the pipeline for a number of local and global reasons. They say building it would lock the country into decades of continued fossil fuel dominance and destroy any chance at reigning in global warming before its too late, while oil spills from the pipeline could contaminate ecologically sensitive areas, chiefly the Ogallala Aquifer, which supplies water for drinking and crop irrigation across several Midwestern states.

Obama under pressure on pipeline. Photo by C. MacDonald

Riding around on my bike amid the smiling, chanting, occasionally singing and dancing crowd, the collective mood was joyous. This is what momentum-building apparently looks like compared to the general feeling emanating from the precursor: Last summer’s two weeks of civil disobedience at the same spot. Those rolling protests raised the profile of the pipeline fight and upped the pressure on the Obama Administration, but turnout was a disappointment. After initially trumpetting the news that more than 2,000 people had pledged to come to Washington and get arrested in front of the White House, organizers were left backtracking. In the end, more than 1,200 people were arrested.

About two weeks after the last tar sands protester made bail in Washington, however, Occupy Wall Street began. It’s conceivable that the tar sands protests acted as a “trigger” for the Occupy movement, though the anti-Wall Street activists have said their main inspirations are the Arab Spring and protests in Madrid.

Now, with thousands of people hunkered down in public squares and plazas around the globe, perhaps it seemed more reasonable than radical to take to the streets to defeat the pipeline that McKibben has referred to as “game over” for the environment. The trigger effect as more of a boomerang?

We may soon find out what it means for the pipeline decision but what about the prospects of triggering a wider climate justice movement? On that question, one thing bodes well for the protesters: Most in yesterday’s crowd are environmentalists from the get-go. True, some, particularly the contingent from Nebraska, may be acting primarily to protect their drinking water. And, there was definitely crossover from Occupy DC and other encampments around the country that are more concerned with the state of the economy, corporate greed and growing income inequality. Still, the vast majority of people, like the organizers themselves, were demanding action on climate change as much as protesting an oil pipeline. Shaping them into a formidable climate movement seems more doable than trying to redirect the anti-corporate sentiments of the Occupy movement into the related but less immediate issue of climate justice.

On Climate, Are we the 99% or more like the 1%?

Street protest in DC on Oct. 8

There’s such an upwelling of environmentalism flowing into the Occupy movement right now. My new piece on the Alternet.org site assesses what the Wall Street protests could mean to climate activism and other fights. Occupy Wall Street has not only inspired people around the world to protest against corporate corruption and income equality; It’s prompted reexamination of what “just” and “equitable” would look like when it comes to emissions cuts or the Keystone pipeline fight. Plenty of people are debating these subjects right now. I’ll just say that a sustainable economy predicated on a healthy planet seems like the kind of justice we need about now.

GMOs + CAFOs attemp a makeover

Photo by Graham Boyle

Check out the GMO corn-fish car built by members of Washington’s intrepid artist/activist collective DC51. These local talents supply the visuals for a wide variety of environmental and human rights marches here in the nation’s capital. Usually, they silkscreen posters, banners and the occasional limited edition T-shirt. This repurposed sedan takes art-for-the-revolution to a new level. But the car is not just cute; It’s meant call attention to concerns about farmed fish raised on GMO corn.  It’s also road worthy. The corn-fish navigated the interstate highway system last month to attend a New York City protest of genetically modified organisms such as lab-altered corn and soybeans used not just to feed the fishes but in so many of the foods we find in the supermarket.

My new blog post on the E Magazine site discusses current efforts to makeover GMOs and frankenfish, among other parts of our industrial food system. here’s an excerpt:

October is proving a busy month for the country’s old guard food industries. After a decade of books and documentaries exposing the more unsavory aspects of how our food is produced, Big Ag and consumer brand companies are striking back with campaigns aimed at quelling the country’s growing disaffection with CAFO-raised beef, fake “fruit” snacks and sugary cereals.

In Washington, D.C., in recent weeks, members of the food and advertising industries urged Congress to dump a planned update to federal nutritional guidelines on foods marketed to kids. The draft rules, announced last April
 by the Interagency Working Group, made up of representatives from the Food and drug Administration, Federal Trade Commission, U.S. Department of Agriculture and Centers for Disease Control and Prevention are aimed at combating child obesity.

Read the rest of this post on the E site.

Climate Change: Are we also the 99%

The GreenAccord conference took place last week.

I got back late last night from the GreenAccord environmental conference in Italy, an annual gathering that brings together journalists from around the globe with some of the foremost experts on climate change and the many interconnected environmental problems threatening human – and planetary – health.
The conference has always emphasized environmental justice, a focus made even richer by the large contingent of reporters from developing countries in Africa, Asia and Latin America, where some of the worst impacts of climate change are expected and have, indeed, begun. This year, however, the political dimensions of the climate debate were in even starker relief.  Several speakers suggested that the world’s elites are insulating themselves from the worst aspects of global warming. There were shades of the Occupy movement with its assertions that the world’s wealthiest 1 percent are ruining the world for the rest of us.

Resource economist William Rees argued that we’re already seeing the beginnings of “eco apartheid” as wealthy individuals, corporations and entire governments scramble to secure the best remaining cropland, water rights, mineral and fossil fuel deposits and other dwindling resources, while blocking climate responses that threaten their wealth. Robert Engelman, the new executive director at of the environmental think tank, Worldwatch Institute, expressed similar views. Meanwhile Brazilian philosopher Euclides Mance, of the World Social Forum, advocated dumping our corporate-dominated economy for one based on solidarity. He discussed experiments underway in Brazil and elsewhere to replace currency with a system of credits that would essentially allow people to barter for goods and services.

As soon as I shake off the jet lag, I must start writing an article that will discuss some of these ideas in more detail. Stay tuned!

While I was away, my story on the economy of food trucks posted to The Atlantic magazine’s “Cities” website. While off subject for those focused solely on environmental issues, it’s an interesting tale of how, even in a sputtering economy, agile entrepreneurs can find a path forward. Perhaps there is a more universal take-away there? You can find the story here.

Butterflies: Another year of living dangerously

I encountered this lovely butterfly on my front walkway Saturday morning, nearly crushing the disabled creature underfoot. It didn’t fly away and apparently couldn’t though there seemed nothing wrong with it. Perhaps it was just tuckered out from migrating south for the winter. At any event, I moved it over to the grass, where it could rest up for the next leg of its journey and wished it bon voyage. I hope it’s flown on by now.

The next day, the Washington Post had a front page story on the plight of this little beauty’s cousin, the monarch butterfly. Like so many other species, monarch butterflies are seeing their lives made more difficult by a slew of changes along their millennia-old migratory path – everything from the pesticide-laced fields of factory farms to climate change. The Post story examined how Texas’s long drought and forest fires are making for an even more treacherous journey than usual for the butterflies headed thousands of miles from as far away as Canada to overwintering grounds in Mexico.