Forest Advocates Float Greenwashing Claims
All he knows is that the manufacturers promise it is certified “environmentally friendly.”
“Green building” has become a big business. By 2013, one in every five new homes will be an energy-efficient, eco-friendly abode, according to one estimate.
But what does “green” mean? There’s a huge battle underway over that question. One of the bitterest fronts is being fought over sustainable forestry.
Last week, the environmentalists at ForestEthics engaged in a new skirmish against the country’s largest forest certification program, the Sustainable Forestry Initiative, or SFI, a nonprofit that has grown rapidly in recent years. But, for many environmentalists, SFI is a front organization for Big Timber that threatens to hijack the burgeoning market for sustainable lumber.
ForestEthics did its best to publicize those concerns at the country’s leading green building convention in Phoenix last week; It floated a helium-filled banner over the SFI booth inside the convention center that read: “SFI=Greenwash.”
TreeHugger picked up on the controversy today. SFI has also responded. For more details on greenwashing and green building, here’s a story I wrote for ArchitectureWeek.
Posted on November 16, 2009, in Green Building, greenwash and tagged Forest Stewardship Council, ForestEthics, Green Building, greenwashing, Sustainable Forestry Initiative, US Green Building Council. Bookmark the permalink. Leave a comment.