The nature of corporate power over environmental groups

Robert Greene, author of “The 48 Rules of Power” and I discuss why environmental groups get little out of their dealings with corporate polluters on the “Tierra Verde” radio show today. We taped the half-hour discussion last night. Greene had some interesting insights into the “soft power” approach corporations have used over the last three decades to co-opt the movement. The show airs today at 1 pm PST (4 pm EST) on KPFA 94.1 FM in Berkeley, Calif.

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About greendistrict

I'm Christine MacDonald, a journalist and the author of the book: "Green, Inc., An Environmental Insider Reveals How a Good Cause Has Gone B

Posted on March 18, 2011, in Corporate Citizenship, Corporate Social Responsiblity, Corporate sponsorship, Global Warming, Green Living, greenwash. Bookmark the permalink. Leave a comment.

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