Category Archives: WWF

WWF faces new charges of corporate greenwashing

The story also discusses "The Pact with the Panda," another WWF exposé aired on Germany's WDR TV network.

from “The Pact with the Panda,” a German TV exposé on WWF

German magazine, DER SPIEGEL, has a new article examining whether one of the world’s largest and best known environmental groups, WWF, protects nature or “merely offer[s] the illusion of help?”

In a nutshell: The story concludes that WWF’s “business model,” which relies on funding from big companies, is better at corporate greenwashing than preserving nature and endangered species.

The magazine sent reporters to South America and Indonesia to investigate WWF’s agribusiness roundtable initiatives on how to reduce habitat destruction caused by large-scale soybean and palm oil plantations and other commodity crops. In the last dozen years or so, WWF has received accolades in some circles (and criticism in others) for bringing together agribusiness companies, international grain traders, and corporate-friendly nonprofit groups. The resulting “sustainable” soybeans and palm oil are finally starting to enter international commodities markets. But SPIEGEL found some troubling discrepancies between hype and reality:

In Brazil, an agricultural industry executive talked about the first shipload of sustainable soybeans, certified in accordance with WWF standards, to reach Rotterdam last year, amid a flurry of PR hype. The executive had to admit, however, that he wasn’t entirely sure where the shipment had come from. In Sumatra, members of a tribal group reported how troops hired by WWF partner Wilmar had destroyed their houses, because they had stood in the way of unfettered palm oil production.

For anyone interested in the growing backlash against corporate-sponsored environmental groups, the story is worth a read.

UPDATE: Another WWF corporate partner, Ikea, is accused of logging old growth forests. The 40-member Global Forestry Coalition has just issued a report charging the company’s Swedwood subsidiary with clearcutting a biodiverse Russian forest. The coalition maintains that  trees as old as 600 years are being felled to keep up with sales of Ikea’s popular home furnishings. The company has strongly denied the charges pointing to its lengthy environmental credentials. Besides its forest campaign with WWF,  it holds several Forest Stewardship Council certifications. In this article, Ikea defends its sustainability record and denies harvesting ancient trees. In fact, it says, the trees being cut down in Karelia, Russian, average 160-years-old.

Hmmmm … how long does the average Ikea dinner table last?

More coverage here and here.

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