Tweets Galore, But Same Old Politics Dominate Obama’s State of the Union Speech

Millions of people tuned in to hear President Barack Obama’s State of the Union address Wednesday night – and those were just the online viewers.

For the first time in history, the speech was not just broadcast live, it received the whole social media treatment: Facebook, Google, Twitter, and YouTube – not to mention live streaming via a special iPhone app – all of these online technologies figured prominently into the White House strategy to take Obama’s message to the widest possible audience. And, the Republicans countered with their own online speeches and chats.

All week, administration insiders heralded the address as a game-changer for the embattled president, whose approval ratings are sagging as midterm elections near, but the real game changer may be the speed and degree to which social networking has embedded itself into the country’s political process.

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