Posted by greendistrict
About a year ago Conservation International was pilloried by a couple of British videographers posing as executives of the arms maker Lockheed Martin. They bamboozled a C.I. official in London into a meeting where she outlined several ways the nonprofit could “partner” with the arms maker under terms that looked a lot like greenwashing. You can watch the video here and judge for yourself if C.I. did anything wrong.
I had a few issues with the “exposé;” chiefly that C.I. already had dealings with B2 bomber maker Northrop Grumman, whose chairman and CEO Wes Bush is a member of its board of directors. And another big group, The Nature Conservancy, was already in the pay of Lockheed. These existing relationships undermined the shock value the scamsters were going for.
Still, you’d think the critique, or at least the bad press coverage it generated, would inspire reflection about the reputational damage some corporate deals can bring down on a nonprofit organization. More specifically, is a company that makes weapons of war an appropriate partner for a group whose mission is saving the Earth’s biodiversity? Well, if those questions were raised, they didn’t lead to change.
C.I. has just cranked up its P.R. machine in service of a new partnership with Northrop, “a unique and innovative professional development program for public middle and high school science teachers.”
In a nutshell: The Northrop Grumman Foundation will pay for 16 teachers from four U.S. public school systems to visit CI’s Tropical Ecology Assessment and Monitoring Network’s Volcan Barva site inside La Selva Biological Station and Braulio Carrillo National Park in Costa Rica.
“We believe that supporting professional development opportunities for teachers will have the greatest impact on engaging students in the science, technology, engineering and mathematics fields. We expect this program will help cultivate the next generation of environmental stewards,” said Sandy Andelman, vice president at Conservation International in a press release the two partners issued April 19.
Whoa! That statement requires a reality check. According to the U.S. Department of Education, there are 3.6 million K to 12 grade teachers in the United States spread across 14,000 public school districts. The group selected for this program doesn’t even come close to representing 1 percent of the teachers in the country.
While they will surely have a rewarding time and may even return home to inspire their students, the scale of the program is too small to have the impact Andelman claims. Like so many of these corporate-conservationist joint ventures they are more symbolic than substantive.
They deliver real public relations boons for Northrop, however, which might explain why the Falls Church, Vir. -based company features the “ECO classroom” as a top story on its homepage.
Hat tip to Wiki Scraper for writing the search tool that brought this story to my attention.
While we’re on the subject of corporate-environmentalist ties, here’s another couple of recent stories that deserve mentions:
This upbeat Q & A featuring Wal-Mart chairman Rob Walton and C.I.’s CEO Peter Seligmann comes out as Wal-Mart as struggles to overcome awkward questions about its greening policies and a recent bribery scandal.
Many environmental groups, including C.I., don’t count donations from corporate-tied foundations as “corporate” cash. Instead, they report money from the likes of the Walton Family Foundation and the Northrop foundation as foundation grants, which helps them claim that only a fraction of their funding comes from corporate sources. For that matter, C.I. doesn’t tally the money it receives from scions like Rob Walton in the corporate column either. But Walton, in this article, doesn’t talk like someone whose relationship to C.I. is detached from the workings of the family firm, even if he does say he leaves the day-to-day greening to “middle managers.”
Environmental Defense Fund was caught in a similar controversy last week. The group claims to take zero corporate dollars but the Walton Family Foundation granted EDF $16 million in 2009 and continuing support equal to more than $7 million in 2010, among other support.
Meanwhile, the Washington Post reports this morning that an obscure private foundation threatened to pull funding from the Potomac Riverkeeper group unless it dropped its opposition to a trading scheme proposed as part of the U.S. Environmental Protection Agency‘s Chesapeake Bay cleanup.
Posted in Conservation, Conservation International, Corporate Citizenship, Corporate Social Responsiblity, Corporate sponsorship, Environmental Groups, Foundations, greenwash, Northrop Grumman Foundation, The Nature Conservancy, Walton Family Foundation